Product Marketing Manager - Hardware Products
Responsibilities
Product Positioning & Go-to-Market
Develop and execute product positioning, messaging, and value propositions.
Lead go-to-market strategies for product launches.
Translate technical features into business benefits.
Website & Content Management
Manage website structure, content, and UX.
Create product pages, blogs, case studies, whitepapers, datasheets.
SEO & Digital Marketing
Drive SEO strategy (on-page, off-page, technical).
Manage keyword strategy and analytics tools.
Branding & Corporate Communications
Maintain brand consistency.
Create company profiles, decks, press releases.
Market Research & Competitive Intelligence
Conduct market and competitor analysis.
Social Media & Digital Presence
Manage LinkedIn, YouTube, and content strategy.
Sales & Collaboration
Support sales with enablement materials and insights.
Qualifications & Skills
- Bachelor’s degree in Engineering (Electrical / Electronics / Mechanical preferred)
- MBA in Marketing (mandatory)
- Experience in Electrical, EV, Energy, or industrial hardware products
- Experience working in a startup or fast-paced environment
- Exposure to international markets (US/EU) is a plus
- Proficiency with Canva and Notion
- Experience managing social media ad campaigns
- Ability to handle website updates
- Knowledge of SEO (Search Engine Optimization) preferred
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